Trend tool comparison checklist Decision the tool must support: Terms to test in every tool: Tool name and plan: Pricing page URL and date checked: Monthly price and annual price: Free plan or trial length: Unit reported (index 0-100, monthly searches, growth %): Geography and time range: Keyword difficulty or ad-click cost shown (yes / no / not verified): Company or competitor data shown: Export and API limits: What this tool cannot tell you: Evidence still needed outside the tool: