Market-size worksheet
Question this number answers:
Buyer definition:
Customer count, source, date and region:
Annual price per customer (low / expected):
TAM (customers × price):
Groups excluded from SAM and why:
SAM share and SAM:
Qualified conversations per month:
Close rate:
Months in plan and expected churn:
Customers you can realistically win:
Win share and SOM:
Top-down cross-check, source and date:
Biggest assumption to test next: