Traffic tool comparison checklist Question the data must answer: Domains to test (include one you have analytics for): Tool, plan and pricing page URL: Date checked: Monthly price and annual price: Free plan or trial length: Channels covered (all visits, organic, paid, referral, social): Months of history on this plan: Countries and devices covered: Users included: Estimate for your own site vs your analytics: Export and API access: What this tool cannot answer: