Kenshoo Skai vs Trapica Comparison

Key Takeaways

When it comes to AI-driven marketing tools, Kenshoo Skai and Trapica represent two distinct approaches to solving modern advertising challenges. Based on extensive research and user feedback, here are the essential insights you need to know before choosing between these platforms:

• Kenshoo Skai offers robust omnichannel capabilities with integration across over 100 publishers and retail media networks, making it ideal for large enterprises managing substantial advertising budgets (typically $4+ million annually). Its pricing starts at approximately $95,000 per year for the Standard tier, scaling up to $630,000+ for Enterprise Premier packages.
• Trapica focuses heavily on audience optimization and automation, charging approximately 4% of your marketing budget compared to competitors' higher rates. It's particularly effective for businesses spending at least $15,000 monthly on advertising who want to automate campaign management.
• Kenshoo Skai has demonstrated impressive performance metrics, with clients reporting up to 607% increases in sales revenue and 89% improvements in Return on Ad Spend (ROAS) when using their custom PLA bid policies.
• Trapica users have experienced 26% reductions in customer acquisition costs, 64% less time spent on campaign management, and 41% increases in ROAS according to platform data.
• Kenshoo Skai excels in enterprise-level reporting, cross-channel attribution, and integration with Google properties, while Trapica offers superior real-time audience profiling and more affordable pricing for mid-sized businesses.
• User satisfaction varies, with Trapica achieving a perfect 5.0/5 rating from G2 reviewers in 2025, though based on a smaller sample size compared to Kenshoo Skai's established user base.
• Kenshoo Skai supports advanced features like search term analysis, automated actions, AI-crafted headlines, and destination optimization, making it particularly valuable for businesses with complex advertising needs across multiple channels.
• Trapica offers exceptional integration with platforms like Facebook, Instagram, Reddit, Twitter, YouTube, Google, Pinterest, Snapchat, TikTok, Quora, and LinkedIn, providing greater platform coverage than many competitors. Both platforms deliver significant value through AI-powered automation and optimization, but the right choice depends on your specific business size, advertising budget, and marketing objectives. Larger enterprises with diverse advertising needs typically benefit more from Kenshoo Skai's comprehensive ecosystem, while growth-focused mid-sized businesses often find Trapica's focused approach and cost structure more advantageous.

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Introduction

The digital marketing landscape has undergone a profound transformation in recent years. What was once dominated by human intuition and manual optimization has evolved into a sophisticated ecosystem powered by artificial intelligence. According to industry projections, the AI industry is expected to grow at an impressive 38.1% annually over the next decade, revolutionizing how marketers reach and engage their audiences.

Major brands including Google, IBM, and Airbnb have already integrated AI deeply into their marketing strategies, recognizing its unparalleled ability to analyze complex data patterns and deliver actionable insights. This shift isn't merely a technological trend—it's becoming essential for survival in an increasingly competitive digital environment.

The impact of AI on marketing is particularly evident in the realm of ad management. Traditional methods of campaign optimization often involved painstaking manual adjustments and educated guesswork. Today's AI-powered platforms can process billions of data points in real-time, automatically adjusting bids, targeting parameters, and creative elements to maximize performance. This capability is transforming how businesses allocate their marketing budgets and measure success.

However, not all AI marketing tools are created equal. Each platform offers distinct approaches to solving common marketing challenges, with varying strengths and limitations. The challenge for marketers lies in selecting the right tool that aligns with their specific business needs, budget constraints, and marketing objectives.

For businesses investing in paid advertising across multiple channels, two platforms frequently emerge in consideration: Kenshoo Skai and Trapica. While both leverage artificial intelligence to enhance marketing performance, they represent different philosophies in how AI should be applied to advertising optimization.

This article provides an in-depth comparison between Kenshoo Skai and Trapica, examining their core functionalities, pricing structures, user experiences, and ideal use cases. By understanding the unique value propositions of each platform, marketers can make informed decisions about which tool best supports their advertising strategies and business goals.

Whether you're managing enterprise-level advertising budgets across dozens of channels or seeking to optimize performance for a growing mid-sized business, this comparison will help clarify which AI-powered marketing solution offers the right balance of features, performance, and value for your specific needs.

Comparison of Features

A. Overview of Kenshoo Skai

Key Functionalities and Tools Offered

Kenshoo Skai, rebranded from Kenshoo in 2021, has evolved from its beginnings as an SEM managed service into a comprehensive omnichannel marketing platform. The platform integrates with over 100 media channels and publishers through a single login, creating a unified ecosystem for marketers managing complex advertising operations.

Skai's platform capabilities span 17 key areas including attribution, audience management, automation, bidding, budgeting, creative optimization, and cross-channel integration. The system particularly excels in data-driven decision making through its AI-driven recommendations and signal enhancement features.

Core functionalities include:

• Search Term Analysis: AI-powered identification of keyword strategies to improve ROI and eliminate wasteful spending
• Automated Actions: Rules-based campaign management that triggers specific actions based on predefined criteria
• Budget Navigator: Real-time budget allocation and management across multiple campaigns and channels
• Algorithmic Bidding: Machine learning algorithms that optimize bidding strategies based on performance patterns
• Campaign Mirroring: Maintains consistency by allowing campaigns to be replicated across different platforms
• Incrementality Measurement: Evaluates true campaign effectiveness to guide budget decisions Skai's platform is designed to handle large-scale advertising operations, with particular strengths in retail media, paid search, and paid social channels. Their Q2 2024 Quarterly Trends Report highlighted a 21% year-over-year increase in retail media spending among their clients, demonstrating the platform's growing emphasis on this channel.

Strengths in Automation and Ad Management

Skai's automation capabilities represent one of its most significant advantages. The platform's Automated Actions feature has demonstrated impressive results, helping Sony Electronics achieve a 12% increase in Return on Advertising Spend (ROAS) for their Amazon campaigns.

Other automation strengths include:

• Smart Bidding Enhancements: Implementation of machine learning for optimal bid adjustments
• Rule-Based Automation: Customizable automation rules that can be tailored to specific business requirements
• Portfolio Optimization: Machine learning algorithms that optimize performance across entire advertising portfolios
• Automated Alerts: Real-time notifications regarding campaign performance issues
• URL Automation: Streamlined management of URL tracking for more accurate reporting These automation features have delivered significant results across various industries. For example, Bondi Sands achieved a 461% ROAS on Amazon Ads, while a Fortune 50 consumer electronics brand saw a 467% increase in Amazon Advertising conversions through Skai's optimization strategies.

Pricing Tiers and Scalability

Kenshoo Skai employs a tiered pricing model based on annual advertising spend. According to their pricing page, the structure includes:

1. Standard: - For advertisers spending up to $4 million per year

• Annual fee: $95,000
• Includes access to publishers, basic automation, and online training

1. Advanced: - For advertisers spending up to $10 million per year

• Annual fee: $230,000
• Adds competitive insights, search term analysis, and dedicated support

1. Enterprise: - For advertisers spending up to $20 million per year

• Annual fee: $420,000
• Includes expanded publisher access and customer journey intelligence

1. Enterprise Premier: - For advertisers spending up to $35 million per year

• Annual fee: $630,000
• Adds incrementality testing and custom solution development

1. Enterprise Premier+: - For advertisers spending over $35 million per year

• Custom pricing available upon request This pricing structure positions Skai firmly in the enterprise segment of the market. Alternative sources suggest a starting price of $10,000, likely for more limited functionality or shorter contract periods. The platform requires a setup fee for entry-level access, but does not offer free trials or freemium versions.

B. Overview of Trapica

Key Features and Capabilities

Trapica positions itself as an AI-powered marketing cloud designed specifically for marketing teams seeking automation and intelligence. The platform focuses on three main product categories as outlined on their company website:

1. Marketing Automation: Trapica claims to reduce campaign management time by approximately 60% while achieving a 26% lower cost per acquisition (CPA). This automation works across various ad formats including social media, search, display, and DSP (demand-side platform) advertising.
2. Go To Market Intelligence: This product category provides audience, consumer, and competitor intelligence to help marketers understand their target audiences' interests and behaviors while tracking competitor strategies.
3. Marketing Support Tools: Additional tools assist with daily marketing operations, including performance monitoring, brand safety measures, ad planning, and analytics. Trapica's platform employs 14 algorithms working in concert to optimize different aspects of campaign management. Key features include:

• Targeting Optimization: Automatically adjusts audience targeting parameters based on performance data
• Budget Management: Redistributes budgets across campaigns based on performance metrics
• A/B Testing: Automated testing of creative elements to identify top-performing variations
• Cross-Platform Optimization: Works across multiple channels including Facebook, Instagram, Google, and YouTube

Focus on Audience Targeting and Campaign Optimization

Trapica's core strength lies in its approach to audience targeting and optimization. Unlike platforms that rely primarily on predefined audience segments, Trapica builds real-time audience profiles based on actual conversion data. This allows for more dynamic and responsive targeting.

The platform's autonomous marketing capabilities continuously gather real-time data to refine customer profiles with minimal manual intervention. This approach has yielded impressive results for clients, with Toys R Us ANZ reporting over 50% improvement in sales and purchase costs for campaigns optimized by Trapica.

Trapica's optimization extends to bidding strategies as well. The system automates bidding processes, making continuous adjustments based on performance factors to maximize campaign effectiveness. This capability proved valuable for Creditas Mexico, which decreased CPA by 16% while increasing conversion volume by 16% within just two weeks of implementation.

Cost Structure and Value for Small to Medium Businesses

Trapica offers a more accessible pricing model compared to Kenshoo Skai, making it particularly appealing to small and medium-sized businesses. The platform charges approximately 4% of marketing budget, significantly lower than competitors that may charge up to 20%.

Trapica structures its offerings into three subscription plans:

1. Basic Plan: Includes targeting optimization, campaign automation, and real-time dashboard
2. Prime Plan: Adds cross-platform optimization, market intelligence, and ad account protection
3. Enterprise Plan: Includes all Prime features plus ad revenue problem detection While exact pricing is not publicly disclosed and requires contacting sales directly, the platform is designed for businesses spending at least $15,000 monthly on advertising. This positions Trapica as a more accessible option for mid-market businesses that may not have the budget for enterprise-level solutions like Kenshoo Skai.

Trapica does not offer a freemium version or free trial according to TrustRadius, though other sources mention a 14-day free trial for new users. No setup fee is required to begin using the platform.

C. Head-to-Head Feature Comparison

Direct Comparison of Tools Utilized by Both Platforms

When comparing the toolsets offered by Kenshoo Skai and Trapica, several key differences emerge in their approach to ad management:

Kenshoo Skai offers greater breadth in terms of platform coverage and feature set, while Trapica delivers more focused capabilities around audience optimization and campaign automation. Skai excels at enterprise-scale operations with complex requirements, whereas Trapica provides streamlined functionality for specific marketing objectives.

Analysis of User Interface and Ease of Use

User interface and ease of use represent important differentiating factors between these platforms. Kenshoo Skai has been noted for having a significant learning curve, particularly in understanding its bulksheets system. Users have reported that while powerful, the platform requires substantial time investment to master.

Trapica, by contrast, has received positive feedback for its user-friendly interface, which contributes to quicker adoption and ease of use. The platform's streamlined approach to campaign management requires less technical expertise, making it more accessible to marketing teams without specialized training.

This difference in usability reflects each platform's target market. Kenshoo Skai's complexity aligns with its enterprise focus, where dedicated teams can invest time in platform mastery. Trapica's simplified interface supports its mid-market positioning, where ease of use is often prioritized over feature depth.

Integration Capabilities with Other Marketing Tools

Both platforms offer integration capabilities, but with different approaches and scope:

Kenshoo Skai maintains an extensive ecosystem of over 100 third-party integrations, with particularly strong connections to Google properties. Users have noted that Skai offers robust integration with Google tools, especially Data Studio, enabling enhanced reporting capabilities. The platform also recently added Slack integration to improve workflow and notification management.

Trapica has also implemented Slack integration for user notifications, allowing alerts and campaign updates to be delivered directly within Slack workspaces. The platform supports integration with major advertising channels including Facebook, Instagram, Twitter, YouTube, TikTok, Google, Pinterest, and Reddit, though its third-party integration ecosystem is not as extensive as Skai's.

For marketers using multiple tools and platforms, Kenshoo Skai's broader integration capabilities provide greater flexibility in constructing comprehensive martech stacks. Trapica's integration focus is more targeted toward core advertising platforms and workflow tools, prioritizing depth over breadth.

In the final analysis, Kenshoo Skai delivers enterprise-grade capabilities with extensive features and integrations but at premium pricing and with steeper learning curves. Trapica offers a more focused solution with stronger audience optimization at more accessible price points for mid-market advertisers. The optimal choice depends largely on business size, advertising complexity, and budget considerations.

User Experiences and Case Studies

Beyond feature comparisons and pricing structures, real-world experiences provide crucial insights into how these platforms perform in practice. Let's examine what actual users report about their experiences with Kenshoo Skai and Trapica, along with documented case studies that demonstrate measurable results.

A. User Reviews of Kenshoo Skai

Overview of User Satisfaction and Pain Points

Kenshoo Skai receives mixed reviews from users across different industries and company sizes. On Capterra, Skai earned an overall score of 5.0 based on user experiences as of July 2024, with specific ratings including 4.0 for Ease of Use, 5.0 for Customer Service, 5.0 for Features, and 4.0 for Value for Money.

Users particularly appreciate Skai's automation capabilities and comprehensive dashboards. Zach B., a director of advertising who has used the software for over two years, expressed a strong likelihood of recommending the platform to others, highlighting its effectiveness in streamlining campaign management.

However, several pain points emerge consistently in user feedback:

1. Steep Learning Curve: Multiple users on Reddit forums have mentioned the significant time investment required to master Skai's interface and features. One user noted, "there is a learning curve to understand bulksheets" when discussing their experience with the platform.
2. Gradual Feature Rollout: Users have reported frustration with the piecemeal implementation of features, requiring them to "switch between Skai and native platforms" to access all necessary functionality.
3. High Cost: The platform's pricing structure has been described as "expensive" by multiple Reddit users, with one stating that the yearly fees are "prohibitive" for their current role.
4. Occasional Bugs: Some users have encountered technical issues and bugs that impact workflow efficiency, though these appear to be relatively minor concerns compared to the learning curve and cost factors.

Despite these challenges, many enterprise-level advertisers find value in Skai's robust feature set and integration capabilities, particularly those managing large advertising budgets across multiple channels.

Notable Success Stories and Metrics Achieved

Kenshoo Skai has documented numerous success stories across various industries:

1. Sony Electronics leveraged Skai's Automated Actions to optimize budget allocation and ensure visibility during peak traffic periods, resulting in a 12% increase in Return on Advertising Spend (ROAS) for their Amazon campaigns.
2. Publicis Media DE/Starcom DE increased Amazon sales for John Frieda by 27% through cross-channel engagement strategies implemented via Skai's platform.
3. OMD saved €44,000 in wasted spending for Philips by utilizing Skai's search term analysis to optimize campaign targeting.
4. Lewis Media Partners achieved a 113% year-over-year increase in ROAS by scaling Walmart Connect for Sauer Brands through Skai's retail media solutions.
5. A Fortune 50 Consumer Electronics Brand experienced a 467% lift in Amazon Advertising conversions with assistance from Skai's optimization strategies.
6. Kamado Joe saw a remarkable 1,390% year-over-year sales growth through optimized retail media advertising on the Skai platform. These case studies demonstrate Skai's effectiveness across diverse advertising channels, with particularly strong results in retail media and marketplace advertising segments.

B. User Reviews of Trapica

Insights from Users Highlighting Automation Benefits

Trapica has garnered strong user satisfaction, earning a perfect 5.0 out of 5 stars rating on G2 based on six reviews. Users consistently highlight the platform's automation capabilities as a key benefit, noting significant time savings and performance improvements.

The automation advantages mentioned by users include:

1. Reduced Campaign Management Time: Users report that Trapica's automation features significantly decrease the time required to manage digital advertising campaigns, with the platform claiming a 64% reduction in campaign management time.
2. Audience Optimization: Multiple users praised Trapica's ability to automatically optimize audiences based on conversion goals, with one G2 reviewer noting that this capability led to substantial reductions in cost-per-lead across various industries.
3. Real-Time Adjustments: Users appreciate that Trapica makes campaign adjustments in real-time, allowing for more responsive optimization compared to manual methods. However, user reviews for Trapica are less numerous than those for Kenshoo Skai, reflecting its smaller market presence and more recent entry into the AI marketing platform space. This makes it more difficult to identify consistent pain points across a broad user base.

Comparative Success Stories and Performance Metrics

Several organizations have reported significant performance improvements after implementing Trapica:

1. Toys R Us ANZ: The company's COO, Lian Yu, reported that campaigns optimized by Trapica achieved over 50% improvement in both sales and purchase costs compared to previous advertising efforts.
2. Homer Learning: Alek from Homer Learning stated that Trapica consistently yields lower CPAs compared to using platform algorithms alone and demonstrates strong ROI through various tests.
3. NBCUniversal: Jeanette, Senior Director of Marketing, highlighted Trapica's real-time optimization capabilities and their impact on more efficient audience targeting for their campaigns.
4. Nom Nom: Growth Marketing Manager Colleen Kelly commended Trapica for its consistent performance and adaptability in scaling strategies to meet evolving business objectives. While these testimonials provide valuable insights, they lack the detailed metrics and case studies available for Kenshoo Skai. This may reflect Trapica's focus on mid-market clients rather than enterprise-level advertisers who typically demand more comprehensive case studies and ROI documentation.

C. Overall Analysis of User Feedback

What Users Appreciate About Each Platform

When analyzing user feedback across various sources, clear patterns emerge regarding what users value in each platform:

Kenshoo Skai Users Appreciate:

1. Comprehensive Feature Set: Enterprise users value the platform's extensive capabilities spanning multiple advertising channels and formats.

2. Reporting Flexibility: Users frequently mention Skai's robust reporting tools, with one Reddit user noting that Kenshoo "allows you to create specific dimensions to slice the data how you'd like".

3. Responsive Engineering Team: Some users highlight that Kenshoo's engineering team is responsive to feature requests and platform improvements.

4. Effectiveness for Large Accounts: Users managing substantial advertising budgets across multiple platforms appreciate Skai's ability to centralize campaign management and optimization. Trapica Users Appreciate:

5. Automation Efficiency: Users consistently highlight time savings and reduced manual effort as key benefits of Trapica's automation capabilities.

6. Real-Time Audience Optimization: The platform's ability to dynamically adjust audience targeting based on performance data receives frequent praise.

7. Cost-Effectiveness: Compared to enterprise solutions like Kenshoo Skai, users find Trapica offers strong value for its price point.

8. User-Friendly Interface: Multiple reviewers mention Trapica's intuitive interface as a factor in their positive experience with the platform.

Areas for Improvement Cited by Users

Both platforms have areas where users suggest improvements could enhance their experience:

Kenshoo Skai Improvement Areas:

1. Learning Curve Reduction: Multiple users mention the steep learning curve as a significant barrier to entry, suggesting that simplified onboarding and interface improvements would be beneficial.

2. Cost Structure: The high price point is frequently cited as a limitation, particularly for smaller advertisers or agencies managing mid-sized client accounts.

3. Feature Integration: Users would prefer more seamless integration of features within the platform rather than the current approach that sometimes requires switching between Skai and native advertising platforms.

4. Bugs and Technical Issues: Some users report occasional technical problems that impact workflow efficiency, suggesting that improved stability would enhance the user experience. Trapica Improvement Areas:

5. Tracking Functionality: Users have noted the need for enhancements in tracking capabilities, specifically mentioning the value of a historical activity log for better campaign analysis.

6. Conversion Requirements: The platform requires sufficient conversion events to function optimally, which can be challenging for new campaigns or those with limited conversion volume.

7. Limited Enterprise Features: Compared to Kenshoo Skai, Trapica lacks some of the advanced features required by large enterprise advertisers, though this aligns with its mid-market positioning. The user feedback analysis reveals that platform selection should be guided by specific business needs and advertising scale. Kenshoo Skai delivers comprehensive capabilities for enterprise advertisers willing to invest in platform mastery and higher costs. Trapica offers streamlined automation and optimization for mid-market advertisers seeking efficiency and value without the complexity of enterprise platforms.

Understanding these user experiences and documented results provides valuable context for marketers evaluating which platform might better align with their specific advertising goals, technical capabilities, and budget constraints.

Conclusion

After examining the features, pricing, and user experiences of both Kenshoo Skai and Trapica, clear distinctions emerge that can guide your selection process. These AI-powered platforms serve different segments of the digital advertising market, each with unique strengths aligned to specific business needs.

Key Differences Between Kenshoo Skai and Trapica

The fundamental difference between these platforms lies in their target market and approach to AI-driven optimization. Kenshoo Skai operates as an enterprise-grade solution with comprehensive capabilities across numerous advertising channels, while Trapica offers a more focused solution emphasizing audience optimization and automation for mid-market advertisers.

Platform Philosophy:

• Kenshoo Skai adopts a broad, full-service approach with extensive features and integrations across over 100 publishers

• Trapica employs a targeted methodology centered on real-time audience profiling and autonomous campaign management Technical Infrastructure:

• Kenshoo Skai utilizes rule-based automation alongside AI, offering greater customization but requiring more technical knowledge

• Trapica relies heavily on AI-driven autonomous optimization, prioritizing simplicity and reduced manual intervention Integration Ecosystem:

• Kenshoo Skai maintains stronger integration with Google properties and a wider range of third-party tools

• Trapica focuses on core advertising platform integration with streamlined workflow connections Cost Structure:

• Kenshoo Skai's tiered pricing starts at $95,000 annually for standard features, positioning it firmly in the enterprise segment

• Trapica charges approximately 4% of advertising budget, making it more accessible for businesses with moderate advertising spend These differences highlight that neither platform is universally superior – each excels within its intended use case and target market segment.

Choosing the Right Tool Based on Business Size and Needs

Selecting between these platforms requires an honest assessment of your business requirements, technical capabilities, and budget constraints. Consider these guidelines when making your decision:

Choose Kenshoo Skai if:

• You manage large advertising budgets (over $4 million annually) across multiple channels
• Your campaigns require sophisticated cross-channel attribution and custom reporting
• You have dedicated teams who can invest time in platform mastery
• Your advertising strategy demands extensive integration with diverse marketing technologies
• Retail media represents a significant portion of your advertising strategy Kenshoo Skai has demonstrated particular strength in retail media advertising, with clients like Bondi Sands achieving 461% ROAS on Amazon Ads and VTech experiencing a 72% increase in revenue. The platform's sophisticated automation and optimization capabilities deliver exceptional results for complex, large-scale advertising operations.

Choose Trapica if:

• Your business spends at least $15,000 monthly on advertising but falls below enterprise-level budgets
• You prioritize audience optimization and targeting efficiency
• Your team seeks automation that reduces manual campaign management
• You value an intuitive interface that requires less specialized training
• Cost-effectiveness is a significant consideration in your platform selection Trapica users consistently report efficiency gains, with the platform claiming a 64% reduction in campaign management time and improvements exceeding 50% in campaign performance metrics for clients like Toys R Us ANZ.

Decision Framework for Platform Selection

To systematically evaluate which platform better aligns with your needs, consider these critical factors:

1. Budget Scale: Assess your annual advertising spend to determine which platform's pricing structure offers better value
2. Technical Resources: Evaluate your team's capacity to learn and utilize complex features
3. Channel Diversity: Consider which platforms your advertising strategy emphasizes
4. Optimization Priorities: Determine whether audience targeting, creative optimization, or cross-channel attribution represents your primary need
5. Integration Requirements: Identify which existing marketing tools need to connect with your advertising platform This framework will guide you toward the solution that best addresses your specific marketing challenges while aligning with your operational capabilities.

Moving Forward with AI-Powered Marketing

The marketing landscape continues to evolve rapidly, with AI playing an increasingly central role in advertising optimization. Both Kenshoo Skai and Trapica represent sophisticated approaches to leveraging artificial intelligence for improved advertising performance, though they serve different segments of the market.

As you assess these platforms, remember that the ideal solution extends beyond feature lists and pricing structures. The right platform aligns with your team's capabilities, supports your specific advertising channels, and delivers measurable improvements in the metrics that matter most to your business.

Consider scheduling demos with both platforms to experience their interfaces firsthand and discuss your specific needs with their sales teams. Request case studies from businesses similar to yours to gauge expected performance improvements. Most importantly, establish clear success metrics before implementation to objectively evaluate your selected platform's impact on your advertising performance.

By thoughtfully matching your business requirements with the appropriate AI marketing solution, you position your advertising efforts for enhanced efficiency, improved targeting precision, and ultimately, superior return on investment.

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🚀 Take Action Now

• Find your next profitable AI app idea validated by real data
• Unlock access to 61,988+ (and growing) validated keywords with market demand
• Explore the fastest-growing AI tools and competition
• Search our database of 2,269+ (and growing) AI applications to inform your next project

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