SaaS research guides
Practical workflows for researching a market, comparing alternatives and testing what to build. Includes free worksheets and worked examples.
Choose a research task
- How to Validate a SaaS Idea Before Building It
Test a SaaS idea with customer evidence, a narrow pilot and a clear decision rule. Includes an interview and validation worksheet.
- SaaS Market Research: Build an Evidence Map
Research a SaaS market by separating demand, buyers, competition and distribution. Use a practical evidence log instead of a single market-size estimate.
- SaaS Competitor Analysis Template and Workflow
Compare SaaS alternatives by buyer, job, pricing and switching costs. Includes a reusable competitor-analysis worksheet and a fictional example.
- How to Find Micro-SaaS Ideas Worth Testing
Find narrow software opportunities in recurring workflows, then screen them for buyer access, delivery cost and willingness to change.
- How to Calculate Market Size: TAM, SAM and SOM, Worked Through
Size a market from the bottom up. Count customers, price them, narrow to the part you can serve, and estimate what you can win from your real sales capacity.
- What Is ARR? Annual Recurring Revenue, Explained With Examples
What annual recurring revenue includes, how to calculate it from monthly and annual plans, why it differs from revenue, and how new, expansion and churned ARR fit together.
- SaaS Valuation Multiples in 2026: Published Data and Drivers
What SaaS revenue multiples measure, what SaaS Capital, Aventis, FE International and Acquire.com published for 2025 and 2026, and what moves a multiple.
- Exploding Topics Alternatives for Trend and Demand Research
Compare six Exploding Topics alternatives by the data they show, who they suit and their advertised prices, with a checklist for choosing a trend tool.
- Similarweb Alternatives for Traffic and Market Research
Compare Similarweb alternatives for competitor traffic, search and audience research, with advertised prices, what each lacks and a checklist to decide.