Value a business · Calculator
Website Worth Calculator
Estimate website value from monthly profit and your chosen multiples. Compare three scenarios without sharing your financial data.
- No account needed
- Inputs stay in your browser
- Every formula shown
Before you pick a multiple
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How are small websites valued?
Small online businesses are often priced as a multiple of their monthly profit. This calculator subtracts your operating costs from revenue and applies three multiples you choose.
How the calculation works
Monthly profit = revenue − operating costs. Each value scenario = positive monthly profit × the monthly profit multiple you choose.
Worked example
A website earning $4,000 in monthly profit produces values of $96,000, $120,000 and $144,000 at 24×, 30× and 36× monthly profit.
Assumptions and limitations
The example multiples are not market benchmarks. This is not an appraisal. Debt, cash, owner replacement costs, declining traffic and deal terms can change the price. For recurring-revenue multiples, use the SaaS valuation calculator.
Frequently asked questions
What should count as operating costs?
Everything a new owner would pay to keep the site earning: hosting, tools, content, contractors, and the cost of replacing any work the current owner does unpaid.
Why multiples of monthly profit instead of annual?
Listings for small websites are commonly quoted that way. A 36× monthly multiple is the same as 3× annual profit.
Why is there no value when profit is negative?
A multiple of a loss is not meaningful. Loss-making sites are usually priced on their assets, traffic or revenue instead.
Does traffic trend affect the value?
Yes, strongly, but not in this arithmetic. Declining traffic usually lowers the multiple a buyer will accept. Check the trend before choosing your range.
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Research the market behind your assumptions
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