AI video companies · lumalabs.ai
Luma AI valuation, funding and revenue
Luma AI builds generative video and image models, including its Dream Machine product and Ray3 video model, used by studios, agencies and platforms to create video, animation and visuals.
Figures checked September 2026. Each one links to its source.
Total funding
$900M+
Latest round only; no public total found.
Revenue
est. $10M to $50M
Night Watcher model from website traffic, a year. Not a reported figure.
Website visits
2.5M
Estimated, August 2026. -13% on the month before.
What is Luma AI's valuation?
Luma AI was valued at $4B in November 2025, according to press reports (siliconangle.com). A private company's valuation is set when it raises money, so it can be well out of date between rounds.
That puts Luma AI at number 24 of the 51 AI unicorns we profile, ranked by valuation.
How much funding has Luma AI raised?
No public source states Luma AI's total funding. The rounds below are the ones we could confirm; there may be others. The latest round was a $900M Series C in November 2025, led by HUMAIN.
| Date | Round | Amount | Led by | Valuation | Source |
|---|---|---|---|---|---|
| November 2025 | Series C | $900M | HUMAIN | – | prnewswire.com |
What is Luma AI's revenue?
Luma AI has not published revenue or ARR, and we found no reliable press report of it. Night Watcher's traffic-based model puts its run rate at an estimated $10M to $50M a year. The model assumes self-serve sign-ups from website visits, so it can badly understate a company that sells through a sales team. Treat it as a rough scale, not a revenue figure.
ARR (annual recurring revenue) is the yearly value of current subscriptions; annualized revenue scales a recent month or quarter up to a year. Neither is audited revenue. See what ARR is.
Luma AI website traffic
Estimated monthly visits to lumalabs.ai across all channels, rounded. -50% over three months to August 2026.
- May 20264.9M
- June 20262.8M
- July 20262.9M
- August 20262.5M
Luma AI competitors
AI companies in the same category (AI video companies) with a similar amount of website traffic. Similar size and category do not mean identical products; check what each one sells.
descript.com · 2.8M visits a month
vmake.ai
2.6M visits a month
Renderforest
renderforest.com · 2.5M visits a month
Vidnoz
vidnoz.com · 2.3M visits a month
magichour.ai
2.3M visits a month
About Luma AI
- Luma AI builds generative video and image models, including its Dream Machine product and Ray3 video model, used by studios, agencies and platforms to create video, animation and visuals. prnewswire.com
- Luma's November 2025 Series C release (led by HUMAIN, a PIF company, with AMD Ventures, Andreessen Horowitz, Amplify Partners and Matrix Partners) did not disclose a valuation. SiliconANGLE, citing CNBC, reported Luma is 'valued at more than $4 billion'; $4 billion is therefore a floor. siliconangle.com
- As part of the Series C, Luma said it will become a customer of HUMAIN's planned 2-gigawatt AI supercluster in Saudi Arabia. prnewswire.com
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Sources
Checked on 29 September 2026. Traffic figures are third-party estimates, not company-reported numbers.