Compare and decide · Worksheet
Business Idea Comparison Tool
Compare three business ideas using weighted scores for demand evidence, customer access, build effort and potential returns. Download your decision worksheet.
- No account needed
- Inputs stay in your browser
- Every formula shown
Current ranking
Weighted score out of 5- Idea 13.00
- Idea 23.00
- Idea 33.00
Tied at the top. A tie is an answer: the evidence does not separate these ideas yet.
Private and editable. Nothing is saved automatically, so download your work before closing this tab.
Score demand with evidence
Searches with rising demand this week
Advertisers paying per click is demand evidence you can check. These cleared the weekly filters.
Free weekly email
Get next week's list
Rising searches and the fastest-growing AI companies, once a week. No card, unsubscribe any time.
How do you compare business ideas?
A weighted scoring model rates each idea from 1 to 5 on the same criteria, multiplies each score by how much that criterion matters to you, and averages the result. It makes your reasoning explicit; it does not make the decision.
How to use this worksheet
Weighted score = sum of each 1–5 score × its weight, divided by total weight. Higher is better: for build effort, score an easier, lower-cost build higher.
Example
With equal weights, scores of 4, 3, 5 and 2 average to 3.5 out of 5. Raising the weight for demand evidence makes that criterion matter more, but does not create evidence.
What this tool does not do
Scores are your judgments, not predicted revenue or validated demand. Record evidence and uncertainties before choosing. Equal scores remain ties. Notes stay in this tab; download to keep them.
Frequently asked questions
How should I choose the weights?
Ask which criterion would stop you if it scored a 1. That one deserves the highest weight. Set a criterion to 0 only if it truly does not matter to this decision.
What counts as demand evidence?
Things people do, not things they say: competitors with paying customers, searches with advertisers bidding on them, a waitlist, or pre-orders.
What should I do with a tie?
Treat it as a result. It means your current evidence cannot separate the ideas. Run the cheapest test that would change one score.
Why does a higher build-effort score mean easier?
So that a higher total always means a more attractive idea. Score 5 for the quickest, cheapest build and 1 for the hardest.
Keep researching
Explore all free toolsCompetitor Analysis Template Builder
Create an editable competitor comparison worksheet. Record positioning, pricing, evidence and unanswered questions, then download your research.Downloads as MarkdownCalculator · 5 inputsWebsite Worth Calculator
Estimate website value from monthly profit and your chosen multiples. Compare three scenarios without sharing your financial data.Example · Base scenario$120,000Calculator · 4 inputsSaaS Valuation Scenario Calculator
Explore low, base and high SaaS valuation scenarios using your annual recurring revenue and chosen multiples.Example · Base scenario$300,000Beyond your own assumptions
Research the market behind your assumptions
Night Watcher helps you investigate companies and search demand before deciding what to build: traffic, growth, pricing and the searches buyers are making.