Compare and decide · Worksheet
Competitor Analysis Template Builder
Create an editable competitor comparison worksheet. Record positioning, pricing, evidence and unanswered questions, then download your research.
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- Inputs stay in your browser
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Private and editable. Nothing is saved automatically, so download your work before closing this tab.
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The AI companies growing fastest right now
Night Watcher tracks traffic, growth, pricing and modeled revenue for the companies in this sample.
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What is a competitor analysis?
A competitor analysis records the same facts for each alternative a customer could choose, so the comparison is fair and the gaps are visible. This worksheet keeps five of those facts per competitor.
How to use this worksheet
Add up to three competitors. Record the same facts for each: audience, problem, pricing, strengths, gaps and evidence. Export your notes as a Markdown worksheet.
Example
Compare a scheduling app with two alternatives. Record the price and source date, who each product serves and one customer complaint to investigate. Leave unknown facts blank rather than guessing.
What this tool does not do
This builder organizes your research; it does not fetch websites, verify claims or access the Night Watcher database. Notes remain in this tab until you download them. Reloading clears them.
Frequently asked questions
How many competitors should I include?
Start with the three a customer is most likely to consider. Include a non-product alternative, such as a spreadsheet or hiring someone, if that is what people use today.
Where do I find reliable pricing?
On the competitor's own pricing page. Record the date you checked, because prices and plan limits change often.
What counts as a gap?
A problem customers describe in reviews, forums or sales calls that the product does not solve well. Note where you saw it.
Is my work saved?
No. The worksheet stays in this browser tab and is never sent anywhere. Download it as a Markdown file before you close the page.
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